Individual accountability for sins is the big omission in too much of contemporary capitalism. To use an analogy that the bosses of VW might understand: we need the corporate equivalent of a sharp spike in the middle of a car’s steering wheel. If the consequences of dangerous driving were greater we might have safer roads. The same is true of corporate stewardship. If there are no downsides in excessive risk-taking, only upsides, then shareholders should not be surprised if CEOs lead their companies to catastrophe.