Most

We go visual today :

The “most” customers others are chasing are fickle and ultimately worth little to a young business just getting started. They might give you money in the short term, but then they move on to other things. They don’t sell your products to the next five customers. They just drop you as soon as another shiny object passes by.

Chasing “most” gets you a sales chart like this:

saleschart1

Instead of a chart like this:

saleschart2

→ Joe Cieplinski